Responsibilities

• The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving websites and digital assets.
• Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets.
• An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness.
• You must be an expert copywriter who knows how to communicate user benefits over features.
• And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
• You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs.
• In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.

Requirements

• Website Content Writing – At least 3 years of measurable experience in the following:
• • Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
• • Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
• • Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
• • Aligning content with business goals, stakeholder objectives, and user needs
• • Inventorying and auditing of content on a local or enterprise level
• • Copywriting – a high proficiency in writing for real people and motivating them to action
• • Conducting in-depth research on industry-related topics to develop original content and optimize current content
• • Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
• • Editing content and proofreading material for errors and inconsistencies

• SEO and analytics – At least 3 years of experience with the following:
• • Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
• • Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives
• • Developing high-impact KPIs and tracking the measurable success of content
• • Using customer research and site analytics to prove that content is meeting user needs

• Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
• • Defining customers’ needs and identifying content gaps that prevent successful digital experiences
• • Optimizing and categorizing content to align with a service-oriented information architecture
• • Working with subject matter experts to write clear text in plain language that achieves defined goals
• • Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• • Structuring content in ways that customers are used to, and knowing the difference between features and benefits
• • Setting up governance models that support the maintenance of content after publishing

• Knowledge, Skills, and Ability
• Website Writing and Content Management
• • Knowledge of Sitecore or a comparable CMS
• • Content creation for websites
• • Expert copywriting and editing skills
• • Content marketing
• • SEO and analytics
• • Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• • Effective communication skills
• • High emotional intelligence

• High Functioning in Complex Situations
• • Ability to distill complex concepts into simple ideas
• • Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
• • Comfort in suggesting better strategies or pointing out risks in current development efforts
• • Dependable, organized, and equally able to work independently as well as in cross-functional team environments

• Team Player
• • Supporting teammates’ skills and behaviors through development and delivery
• • Communication and collaboration with multiple departments and stakeholders
• • Creative and analytical thinking with strong problem-solving skills
• • Judgment in dealing effectively and diplomatically with government staff
• • Ability to maintain strict confidentiality
• • Proficient in Sitecore CMS platform
• • A portfolio of published online content
• • Industry certification in a field-related discipline
• • 1 year of experience using customer relationship management platforms such as Salesforce
• • 1 year of experience using Google Analytics (preferable GA4)
• • 1 year of experience using data dashboard software like PowerBI

Preferred

• Experience with content marketing needs, including advertising, social media, and email campaigns.
• Knowledge, Skills, and Ability: Experience with project management tools (Microsoft Office Suite, Teams, Jira) is a bonus.