Responsibilities

• Identify core audiences for content and re-organize content to ensure a positive user experience.
• Partner with the Director of Integrated Marketing to weave the SJSU brand voice throughout the website and digital ecosystem.
• Track website content changes and log all content-related work for measurement.
• Establish a content governance strategy for SJSU, in partnership with UMC and IT leadership.
• Work closely with the agency of record to support recommendations around web governance and content strategy for the website redesign.
• Leverage SEMRush or other tools to ensure website copy is optimized and search-friendly.
• Utilize web crawlers (e.g., Screaming Frog), analytics (Google Analytics/Adobe/GSC) and SEO/AEO tools (SEMrush/Ahrefs) to audit content at scale and keep the project organized.
• Work closely with the Content Migration Specialist to assess all website content for the redesign: archive, condense, or keep.
• Draft new content or refresh existing content across all sjsu.edu web pages.
• Refresh stories, develop new content that illustrates the brand and fact-check content, as needed.

Requirements

• Equivalent to a bachelor’s degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Four (4) years of relevant experience.

Preferred

• Master’s degree in Communications, Journalism, Marketing, Digital Media, or related field.
• A minimum of four years of professional web content/content strategy experience
• Experience with large or complex websites
• Demonstrated SEO/AEO, content governance, accessibility, CMS, analytics, and web writing experience

Benefits

• San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary.