Responsibilities

• Execute content publishing, updates, and configuration changes across multiple brand websites using enterprise CMS platforms (AEM, Optimizely, or equivalent).
• Build and maintain landing pages, product detail pages, campaign assets, and navigational elements in accordance with defined brand and UX standards.
• Process and fulfill content requests from cross-functional stakeholders (product marketing, brand, e-commerce) within established SLA timelines.
• Manage digital asset preparation, including image optimization, metadata tagging, and file organization within the DAM/CMS environment.
• Conduct pre-publish and post-publish QA reviews to ensure content accuracy, link integrity, responsive rendering, and cross-browser compatibility.
• Identify, document, and escalate front-end defects, broken user flows, and rendering inconsistencies through established ticketing workflows.
• Maintain and execute recurring site audit checklists covering content freshness, broken links, 404 errors, and taxonomy compliance.
• Implement on-page SEO elements—including meta titles, descriptions, heading hierarchy, alt text, and URL structures—according to provided specifications.
• Monitor and flag SEO compliance gaps during routine content operations; escalate strategic SEO decisions to the appropriate lead.
• Support structured data implementation and schema markup as directed.

Requirements

• - 2–4 years of hands-on experience in web content operations, CMS administration, or digital production within a multi-brand or enterprise environment.
• - Demonstrated proficiency with at least one enterprise-grade CMS platform (Adobe Experience Manager, Optimizely, Sitecore, or comparable).
• - Working knowledge of HTML and CSS sufficient to troubleshoot rendering issues, interpret page templates, and make minor front-end adjustments.
• - Practical understanding of on-page SEO principles, metadata standards, and accessibility compliance (WCAG 2.1 AA).
• - Experience executing structured QA processes across desktop and mobile environments.
• - Demonstrated use of AI tools (generative AI, content assistants, or automation tools) in a professional context—not just awareness, but active application to real work.
• - Strong problem-solving orientation with a track record of figuring things out independently when a documented process doesn’t exist.
• - Effective written and verbal communication skills, with the ability to document processes clearly and escalate issues appropriately.

Preferred

• - Direct experience with Adobe Experience Manager (AEM) as a Cloud Service or Optimizely Content Cloud.
• - Active personal or professional experimentation with AI-powered tools for content creation, QA, workflow automation, or data analysis.
• - Exposure to site migration or replatforming projects, including content inventory, redirect mapping, or regression testing.
• - Familiarity with DAM platforms, image optimization pipelines, and brand asset governance workflows.
• - Basic familiarity with Google Analytics 4, Google Search Console, or comparable web analytics platforms.
• - Experience working within Agile or Scrum-based delivery teams.
• - Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.