Responsibilities

• As part of the talented Digital Marketing Team, you will be responsible for the day-to-day execution, maintenance, and quality assurance of content and configuration across Navico Group’s portfolio of approximately 18 brand websites.
• The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross-functional request fulfillment remain consistent and reliable while senior team members focus on a major platform migration initiative.
• Identify opportunities to improve how work gets done—leveraging AI tools and emerging platform capabilities to increase speed, reduce manual effort, and solve problems that may not have established playbooks yet.
• CMS Content Operations: Execute content publishing, updates, and configuration changes across multiple brand websites using enterprise CMS platforms (AEM, Optimizely, or equivalent).
• Build and maintain landing pages, product detail pages, campaign assets, and navigational elements in accordance with defined brand and UX standards.
• Process and fulfill content requests from cross-functional stakeholders (product marketing, brand, e-commerce) within established SLA timelines.
• Manage digital asset preparation, including image optimization, metadata tagging, and file organization within the DAM/CMS environment.
• Quality Assurance & Site Integrity: Conduct pre-publish and post-publish QA reviews to ensure content accuracy, link integrity, responsive rendering, and cross-browser compatibility.
• Identify, document, and escalate front-end defects, broken user flows, and rendering inconsistencies through established ticketing workflows.
• Maintain and execute recurring site audit checklists covering content freshness, broken links, 404 errors, and taxonomy compliance.
• SEO Hygiene & Technical Compliance: Implement on-page SEO elements—including meta titles, descriptions, heading hierarchy, alt text, and URL structures—according to provided specifications.
• Monitor and flag SEO compliance gaps during routine content operations; escalate strategic SEO decisions to the appropriate lead.
• Support structured data implementation and schema markup as directed.
• AI-Assisted Workflow & Continuous Improvement: Actively use AI tools to accelerate routine tasks and improve output quality.
• Identify repetitive or manual-intensive workflows and propose AI-assisted or automated alternatives.
• Stay current on emerging AI capabilities relevant to content operations, CMS platforms, and digital marketing workflows; share findings with the team.
• Approach unfamiliar problems with a problem-solving orientation—comfortable working through ambiguity using available tools rather than waiting for step-by-step instructions.
• Migration & Replatform Support: Provide operational support during the active site migration initiative, including content inventory validation, redirect mapping assistance, and pre/post-launch QA.
• Execute bulk content entry, migration validation tasks, and regression testing as assigned by the Web Operations Lead.
• Document procedural gaps, edge cases, and CMS-specific behaviors encountered during migration cycles.