Responsibilities

• In collaboration with Marketing Director will manage web site.
• Create specifications and content appropriate for the brand’s customer personas.
• Collaborate with content management teams, creative teams, and writers to implement the strategy.
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
• Keep abreast of digital health trends and web best practices; identify opportunities and recommends changes in strategy.
• Strategize content pillars and sub pillars.
• Plans the editorial calendar and content proposition for social, blog and event content.
• Develops editorial strategy, with content that is consistent across all delivery platforms.
• Strategizes and improves content delivery and promotion.
• Develops and refines the college website content strategy to ensure alignment with institutional priorities.

Requirements

• Bachelor's degree and two years of experience or a high school diploma or equivalent and six years of experience (Note: or a post high school education and experience equal to six years)

Preferred

• At least two years of relevant experience in marketing, social media, project management, web content marketing or related field
• Experience in digital marketing.

Benefits

• FSU Total Rewards package.
• Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.