Responsibilities

• Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization.
• Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing.
• Partner with subject matter experts to develop original content inputs and corresponding assets across formats, including blog posts, articles, white papers, infographics, webinar content, landing pages, and other web experiences.
• Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution.
• Build and operate a repeatable content production engine that improves speed, quality, governance, and visibility from intake through compliance review, CMS publishing, and performance measurement.
• Use AI-enabled workflows to accelerate research, summarization, drafting, repurposing, and content operations while maintaining editorial judgment, accuracy, technical credibility, and appropriate human review.
• Collaborate with Enterprise Marketing, PR, Product, Clinical, and other content teams to align messaging, editorial calendars, research findings, and overall content strategy across Virta.