Responsibilities

• Develop and execute Hatch’s content marketing strategy across the buyer journey, creating differentiated messaging and content for SMB, mid-market, and enterprise audiences.
• Personally write, edit, and ship high-performing content at high volume across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels.
• Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging to create a clear and consistent Hatch story.
• Incorporate SEO-first content strategy and development, including keyword and intent research, topic strategy, content architecture, optimization, and emerging GEO/AEO opportunities.
• Measure content performance across traffic, rankings, engagement, conversion, leads, and pipeline influence; use insights to continually improve content strategy and execution.
• Own and evolve organic social strategy across LinkedIn, Meta, X, and Instagram, while experimenting with TikTok, YouTube, and emerging channels to expand reach and engagement.
• Build and manage the social editorial calendar and external agencies/partners, setting the strategy, creative direction, quality bar, and performance expectations.
• Own community engagement, including how Hatch listens, responds, and builds relationships with customers, prospects, partners, and advocates across social feeds, comments, groups, and communities.
• Build executive thought-leadership programs and ghostwrite for leaders with distinct voices, adapting tone, POV, and messaging by executive, audience, persona, and channel.
• Develop compelling customer stories and video case studies, from identifying the story and interview narrative through scripting and production.

Requirements

• 7+ years of B2B content marketing experience, preferably within high-growth SaaS, AI, or technology.
• An exceptional writer and editor with a portfolio demonstrating outstanding work across multiple formats, audiences, and channels.
• Proven ability to operate at both levels: develop the strategy and personally execute the work with speed, creativity, and a consistently high quality bar.
• Deep understanding of B2B SaaS buying journeys and experience developing differentiated content for SMB, mid-market, enterprise, and multiple buyer personas.
• Strong SEO expertise and demonstrated experience building search-led content programs that drive measurable organic growth.
• Experience developing messaging frameworks, content architecture, voice and tone guidelines, and editorial standards.
• Experience owning organic social programs and managing agencies across LinkedIn and other major social channels.
• Experience with community management and engagement, social listening, advocacy, or building community programs.
• Experience developing executive thought leadership, customer storytelling, video, and other multimedia content.
• Strong analytical instincts and experience using content and social performance data to inform what you create next.

Preferred

• Hands-on proficiency with Canva, Figma, Adobe Creative Suite, or similar design tools.
• Experience producing or directing customer videos and short-form social content.
• Experience with GEO/AEO and AI-driven search optimization.
• Experience marketing to home services, field services, vertical SaaS, or SMB audiences.
• Experience using AI tools to increase content velocity, creativity, optimization, and performance.

Benefits

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan