Responsibilities

• Define and execute the product vision and roadmap for AEM-based marketing web platform capabilities, aligned with business objectives and stakeholder needs
• Lead modernization initiatives to evolve platform capabilities and retire legacy experiences
• Balance long-term platform strategy with immediate business requirements and stakeholder requests
• Gather and translate business requirements from marketing users, customers, and internal stakeholders into detailed feature specifications and user stories
• Partner with commercial engineering teams to deliver new platform features, providing business context and success criteria
• Collaborate with UX designers to ensure features align with brand standards, compliance requirements and customer experience goals
• Work with web production specialists to ensure features are user-friendly for global content authors and include clear enablement materials
• Own governance standards for the marketing web platform, ensuring consistency, stability, and compliance
• Drive platform performance initiatives including site speed, SEO optimization, and technical health
• Manage platform migrations, upgrades, and integrations with marketing systems and tools

Requirements

• Platform & Business Acumen
• - Working knowledge of Adobe Experience Manager (AEM) authoring, components, templates, and workflows—particularly AEM as a Cloud Service
• - Understanding of Content Management Systems and how they enable marketing experiences
• - Familiarity with marketing technology ecosystems and common integrations (analytics, personalization, CRM, marketing automation)
• - Knowledge of web accessibility standards (ADA, WCAG) and SEO best practices
• - Understanding the "Find and Learn" phase of the customer lifecycle and how digital experiences support discovery and engagement
• Product Management Expertise
• - Ability to define product vision, strategy, and roadmaps that align with business goals
• - Strong proficiency in Agile methodologies (Scrum), managing backlogs, sprints, and releases
• - Expertise gathering business and marketing requirements and translating them into user stories and specifications
• - Skilled at prioritizing features based on business impact, user needs, and resource constraints
• - Experience managing the full product lifecycle from concept through launch and optimization
• - Data-driven decision-making using analytics and performance metrics
• Collaboration & Communication
• - Exceptional communication skills—able to bridge business stakeholders and technical teams
• - Strong stakeholder management, building alignment across diverse teams and leadership
• - Proven ability to lead and influence without direct authority
• - Skilled at presenting roadmaps and product updates to executives
• - Collaborative approach that fosters inclusive, high-performing teams