Drive web content strategy and execution for Temple's Strategic Marketing and Communications to support enrollment and brand.

• Own shaping, writing, and managing web content for Temple websites.
• Collaborate with the Director of Web Content Strategy and WCC to evolve Drupal usage.
• Write, develop and manage content that elevates the university’s reputation and supports business goals.

Responsibilities

• shaping and overseeing content planning, development and execution for web properties managed by Strategic Marketing and Communications (SMC) that is user-oriented, valuable, usable, sharable, findable and measurable.
• the web content manager will write, develop and manage compelling content that elevates the university’s reputation and brand awareness with audiences, supports business goals, and drives student enrollment and retention.
• As a member of SMC and the Web Collaboration Center (WCC) at Temple, the web content manager plays a central role in maintaining a dynamic and effective online presence for Temple University websites.
• In addition to maintaining regular website updates, the incumbent will collaborate closely with the Director of Web Content Strategy and WCC colleagues to evolve use of the university’s Drupal framework and component library.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree.
• At least three (3) years of directly related experience in web content, communications, or marketing.
• An equivalent combination of education and experience may be considered.
• Proven success in writing and editing professional web copy, with the ability to produce crisp, compelling, optimized copy while maintaining broad messaging, persuasiveness and readability.
• Ability to meet tight deadlines and work well under pressure.
• Ability to analyze data and draw actionable insights to improve performance.
• Deep understanding of user needs and behaviors.
• Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Proficient in Microsoft Office suite, including Teams and SharePoint.
• Experience with project management systems.

Preferred

• Experience in higher education, content strategy and partnering across business units to achieve organizational goals.

Benefits

• hybrid work schedule
• Full medical, dental, vision coverage
• Paid time off
• 12 Paid Holidays
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
• A generous retirement plan and so much more!