Web Content Manager

Walworth, WI (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 days ago

Job Summary

Own the end-to-end content strategy and governance, driving UX-focused content systems, SEO optimization, and cross-functional collaboration to improve discoverability and user engagement.

  • Lead content strategy, IA, and CMS governance
  • Oversee SEO initiatives and analytics-driven refinement
  • Coordinate with marketing, IT, and data teams to ensure accuracy and consistency

Job Description

Responsibilities

  • Develop and implement comprehensive content strategies that enhance user experience (UX) and meet business requirements
  • Manage content editing, creation, and updates across multiple content management systems such as Drupal and Adobe Experience Manager
  • Optimize website content for SEO using keyword research, SEO tools, metadata management, and semantic web principles to improve search engine rankings
  • Maintain information architecture by organizing taxonomy, controlled vocabularies, metadata, and digital assets for easy access and discoverability
  • Collaborate cross-functionally with marketing, IT, data management teams, and external vendors to ensure content accuracy and consistency
  • Conduct user research and usability testing to refine UI/UX design elements like wireframes using tools such as Figma or Balsamiq
  • Monitor web analytics via Google Analytics 360 and other tools to analyze performance metrics and inform ongoing content improvements

Requirements

  • Proven experience in content management systems such as Drupal or Adobe Experience Manager
  • Strong knowledge of ontology, semantic web technologies (OWL, RDF), SPARQL queries, graph databases like Neo4j or GraphQL APIs
  • Expertise in SEO strategies including keyword research, metadata optimization, and SEO tools usage
  • Familiarity with data modeling, relational databases (Microsoft SQL Server), NoSQL options like graph databases (Neo4j), and scripting languages such as Python or JavaScript
  • Experience with digital asset management systems, records management practices, and information governance standards
  • Ability to analyze data using Tableau or web analytics platforms to derive insights for content strategy refinement
  • Excellent skills in copy editing, content editing, wireframing (Visio), user research methodologies, and analysis skills for continuous improvement

Benefits

  • 401(k)
  • 401(k) matching
  • AD&D insurance
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
Mecum Auctions Inc. logo

Mecum Auctions Inc.

3.9 Glassdoor

The Mecum Auction Company has been specializing in the sale of collector cars for 35 years, now offering an industry-leading 20,000 collector cars per year. Seller, buyer and event information is available online at www.mecum.com.Nobody Sells More Than Mecum. Nobody.

Founded in 1988
Walworth, Wisconsin, USA
228 employees (66 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Content Manager median pay in the United States

$85K/yr

Most pay falls between $75K and $100K. Based on 65 salaries.

See all Mecum Auctions Inc. salaries

Marketing Team

Marketing Team Size
32 (14% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
687.2K
Monthly Google Ads Budget
$22.1K
Traffic Source Mix
Search
40.5%
Direct
35%
Referral
6.6%
Social
4%
Paid
1.9%

Headcount Trend

Current headcount: ~228

News about Mecum Auctions Inc.

Mecum Auctions Inc. logo

Web Content Manager

Mecum Auctions Inc. · Walworth, WI · Hybrid