Web Content Manager at Elmira College | Elmira, NY | $58K/yr – $62K/yr

Elmira College

Web Content Manager

Elmira, NY (On-site)

$58K/yr – $62K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead web content strategy and production to optimize SEO, GEO, and user experience for Elmira College’s primary web platforms.

Must-have: Own planning, writing, and editing web content across a CMS with SEO and GEO focus.
Standout: Collaborate with the Director of Communications & Content Strategy and campus SMEs for brand-aligned impact.
Standout: Analyze GA4/Tag Manager data to drive content decisions and improvements.

Job Description

Lead web content strategy and production to optimize SEO, GEO, and user experience for Elmira College’s primary web platforms.

Write, edit, and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) principles to improve discoverability in both traditional and AI-driven search environments
Evaluate, refine, and maintain high-priority content across EC’s externally facing websites to strengthen clarity, engagement, and institutional impact
Collaborate with the Director of Communications & Content Strategy and campus subject matter experts to produce clear, engaging, and brand-aligned content for web audiences
Maintain and regularly update content that advances institutional priorities, including enrollment, fundraising, and alumni engagement, as well as career outcomes content on academic program pages to ensure accuracy.
Identify and address duplicated, overlapping, or outdated content to reduce redundancy and improve the overall user experience
Work closely with the VP of Communications & Marketing and the comprehensive campaign consultants to ensure the campaign website reflects current phases, priorities, and goals
Serve as a campus resource in the College’s content management system, providing guidance and support to all departments on content best practices and governance.
Respond to web support requests and content updates, as well as identify, resolve, and escalate website issues.
Assist with accessibility reporting using established tools to identify issues, track progress, and support compliance with WCAG 2.1 AA or higher standards.
Serve on the Provost’s Digital Accessibility Task Force
Track and analyze website performance using Google Analytics 4 and Google Tag Manager to understand engagement, traffic sources, and user behavior.
Stay current on emerging digital trends, including generative engine optimization and share relevant findings and recommendations as appropriate.
Provide regular reporting and high-level insights to inform content strategy, identify trends, and recommend improvements.

Elmira College

Grounded in the liberal arts and sciences, Elmira College strives for excellence in both general and professional education, providing a collaborative and supportive environment that enables students to become active learners, effective leaders, responsible community members, and globally engaged citizens. Proud of its history and tradition, Elmira College is committed to the ideals of diversity, environmental sustainability, experiential learning, community engagement, and intellectual and personal growth.We encourage conversation related to Elmira College, from students, family, alumni, and the community at-large. We will delete comments that contain abusive, vulgar, offensive, threatening or harassing language, personal attacks of any kind, or offensive terms that target specific individuals or groups. Repeated offenses will result in the account being blocked.

Elmira, New York, USA

496 employees (12 in marketing)

elmira.edu