Web Content Manager

Responsibilities

• Content Strategy & Planning
• Develop and execute a comprehensive firm-wide content strategy aligned with business development and marketing goals.
• Create and maintain an editorial calendar across all digital platforms.
• Identify content opportunities that support practice groups, industry teams, attorney insights and firm initiatives.
• Ensure consistency of brand voice, messaging and editorial standards across all digital assets.
• Digital Content Management
• Manage all content published on the firm's website, social media channels, blogs and podcasts.
• Oversee the creation and editing of:
• Attorney biographies
• Practice and industry descriptions

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations or related field.
• 5+ years of content marketing, digital marketing, editorial or communications experience.
• Experience in a law firm, professional services firm, or B2B organization.
• Exceptional writing, editing and proofreading skills.
• Experience managing website content through a CMS.
• Strong knowledge of SEO best practices and digital marketing principles.
• Knowledge of Generative Engine Optimization (GEO), AI search optimization and AI-driven content strategy.
• Experience optimizing content for AI-powered discovery platforms and emerging digital channels.
• Familiarity with schema markup, structured data and content frameworks that support AI search visibility.

Preferred

• Legal marketing experience.
• Familiarity with AI-assisted content creation and governance.
• Understanding of attorney advertising and legal ethics requirements.
• Experience leading content strategy initiatives across multiple practice areas.