Responsibilities

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to guarantee visual assets are produced in-time.
• Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets.
• Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within our CMS, ensuring technical stability.
• Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g.,Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture.
• Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows.
• Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders.

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.