Responsibilities

• Ongoing content updates – including building and enhancing web pages and forms via various content management systems (CMSs), and uploading and publishing copy, images and other design elements – to Ballad Health websites (balladhealth.org) and other online marketing platforms/channels.
• Maintaining websites in accordance with platform, CMS and design parameters established by department leadership and site developers.
• Working closely with the digital and marketing communication teams and collaborating with other departments and teams to ensure content updates are published in a timely manner.
• Monitoring and updating online properties to align with Ballad Health brand standards.
• Helping ensure functionality of websites and working with third-party developers and other vendors, as well as internal partners, to investigate and troubleshoot website bugs and other site issues.
• Testing websites (and mobile apps as needed) across various operating systems and platforms, devices, and browsers.
• Contributing to discussions on ways to improve website functionality, accessibility and usability.
• Assisting the Marketing department with asset naming and tagging, and general maintenance of digital asset management systems and/or processes, as needed.
• Keeping track of all deliverables and routinely reporting status to digital team leadership and other leaders and stakeholders as required

Requirements

• Strong problem-solving, project management and organizational skills, including the ability to manage multiple websites while consistently meeting deadlines set by department leadership.
• Experience with a variety of content management systems, e.g. open-source CMS platforms such as Drupal and WordPress.
• Strong written skills.
• Understanding of Web accessibility requirements (including WCAG standards)
• Understanding of design principles, Web usability and user experience (UX) considerations.
• Understanding of Web standards and standards-compliant HTML.
• Excellent customer interface and communications skills.
• High level of professional initiative, attention to detail and thoroughness.
• Willingness to learn and understand patient privacy issues and commitment to maintaining online properties in accordance with all applicable laws and regulations.
• Commitment to ongoing professional growth and to staying current on Web trends and advancements.

Preferred

• Understanding of search engine optimization (SEO) best practices.
• Familiarity with Web analytics platforms like Google Analytics.
• Understanding of responsive Web design and front-end development, including CSS (though this is not a development role)