Responsibilities

• Own how people find us
• Run our SEO from the inside: oversee implementation, monitor what is working, and catch the quiet problems (keyword cannibalization, pages competing with each other, rankings slipping) before they cost us clients.
• Keep our Google Business Profile active and sharp. For a lot of scared people Googling at midnight, that is their first impression of us.
• Tighten our website structure and attorney profile pages so the right person lands on the right page.
• Manage our directory presence (Justia and the rest) and our backlink efforts so our credibility shows up where it counts.
• Put our AI/SEO (AIEO) strategy to work so we stay visible as search itself changes.
• Manage our drip campaigns and marketing automations so nobody who reaches out slips through the cracks.
• Coordinate video marketing that puts a calm, human face on a scary process.
• Drive our social media content execution and help build lead magnets worth downloading.
• Run our hiring and recruitment campaigns on Facebook (yes, you will help us find more good people too).

Requirements

• A bachelor's in Marketing, Communications, or something close (or equivalent experience that proves it); 2 to 5 years in marketing with real exposure to SEO, content, and campaign execution; comfort owning the SEO fundamentals (Google Business Profile, on-page structure, directory and backlink work, and reading analytics to spot what is climbing and what is tanking); experience coordinating vendors and keeping projects on track; familiarity with marketing automation or drip tools, a CRM, and the major social platforms; and a friendly, professional way with people on the phone and in person.

Preferred

• Bonus points if you have used ChatGPT or other AI tools to speed up content and SEO work, and the idea of AIEO excites you instead of scaring you.

Benefits

• Benefits that take you seriously: medical, dental, and vision insurance, HSA and FSA options, life and disability coverage, 401(k), paid holidays, and real paid time off.