Responsibilities

• Monthly promotional strategy & execution: determine model and incentive focus, monthly budget allocation, and execute strategy via websites, social media, database communication, SEM, SEO, third-party vendors, etc.
• Tracking, reporting, and analysis: performance of quantifiable marketing activities, ad-hoc analytic requests, and development/automation of regular reports for review with senior staff.
• Lead metrics: monitor and report lead volume trends/concerns, make recommendations on lead providers based on general performance, store goals, and cost-efficiency.
• Website traffic: drive quality web traffic with strategic SEO and efficient SEM campaigns aligned with store performance goals.
• Video content strategy: determine high-impact video subject matter, coordinate shoot with videographer and store.
• Regular check-ins and communication with senior staff for planning, consultation, follow-up, etc.
• Creation/execution of all creative assets (both requested and required).
• Website maintenance: ongoing updates, functionality, bug-fixes, UI/conversion enhancements, adherence to OEM compliance, inventory display/syndication, etc.
• Lead delivery: lead audits as needed, troubleshooting issues, ensuring leads are properly catalogued in the CRM.
• Ongoing, in-depth evaluations of vendor performance, efficiency of spend, and recommendations to leadership that align with store performance goals.

Requirements

• Minimum Bachelor’s Degree in Marketing or related field and 3 years of experience.
• High-level communication skills in the form of interpreting complex data and presenting to large groups.
• Data-driven decision-making skills that result in high-impact performance and tangible ROI.
• Extensive knowledge of SEO, SEM, and paid social media strategy.
• Extensive knowledge of tools including but not limited to: Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Microsoft Office, Task Management Software, etc.
• High-level organizational skills reenforcing the ability to handle and prioritize multiple projects and deliverables all at once and meet varying deadlines.
• A great attitude, team player, and collaborator while also self-motivated and able to work independently.
• Curiosity and willingness to learn with a flexible, proactive problem-solving nature.
• Ability to both give and take effective, actionable creative feedback and direction.
• Ability to make swift decisions, work through demanding situations and quickly resolve problems to ensure initiatives are completed within the designated time frame, scope and budget.
• High standards: going above and beyond ‘good enough’ and maintaining high quality support to Walser stores.

Preferred