Responsibilities

• Lead the storytelling function, uniting marketing, brand & creative, and corporate communications as peer disciplines, each with a clear role and its own leader.
• Serve as the chief growth officer's primary partner on how orsa's story fuels member acquisition, deepening, and loyalty.
• Represent the storytelling function with executive leadership and the Board of Directors, and serve as a senior voice for orsa in the communities we serve.
• Fulfill other responsibilities as needs evolve.
• Own the multi-year storytelling strategy that guides marketing, brand & creative, and corporate communications, aligned with orsa's strategic plan, growth priorities, and 2036 vision.
• Define how the three disciplines work together, including shared planning, clear decision rights, and handoffs that respect each team's expertise.
• Ensure member-facing, team member-facing, and community-facing stories reflect real member experiences and the priority audiences orsa serves.
• Partner with the chief growth officer and product, lending, deposit, and branch leaders to translate growth goals into integrated annual and campaign plans.
• Guide the marketing leader in building the channel strategy, campaign calendar, content engine, and production workflow that bring those plans to life.
• Set clear performance measures, including awareness, acquisition, engagement, and return on marketing investment, and use results to reallocate effort.

Requirements

• Education: Bachelor’s degree in marketing, communications, journalism, design, business, or a related field or equivalent experience.
• Minimum 10 years of progressive experience in marketing, brand, or communications leadership, including at least 5 years leading multi-disciplinary teams.
• Demonstrated success connecting brand and storytelling work to measurable growth outcomes.
• Industry Experience: Experience in financial services or another regulated, member or customer centered industry.

Preferred

• Education: Master’s degree in marketing, communications, business administration, or a related field.
• Work Experience: Experience leading a brand evolution or rebrand; experience leading marketing, brand & creative, and corporate communications as connected but distinct disciplines; experience presenting to a Board of Directors.
• Industry Experience: Credit union experience, including familiarity with advertising, privacy, and fair lending requirements that apply to financial marketing.
• Leadership: Core Adaptive Capabilities: Reads shifts in member needs, community sentiment, and the competitive landscape early, and reshapes orsa's story and channel mix before the old approach stops working.
• Human-Centered Leadership: Honors the distinct expertise of marketing, brand & creative, and corporate communications while connecting them around one story, where leaders and makers feel safe to pitch bold ideas and hear honest critique.
• Strategic Thinking & Innovation: Sets a multi-year storytelling vision tied to orsa's growth strategy and 2036 vision, taking calculated creative risks that keep the brand distinctive rather than safe.
• Execution in Ambiguity: Makes confident calls on messaging, campaign priorities, and reputation moments when information is incomplete, and reallocates people and budget quickly as conditions change.
• Technology & Data Fluency: Uses performance, attribution, and listening data with healthy skepticism, and guides responsible use of technology and AI tools across marketing, brand & creative, and corporate communications.
• Brand Strategy & Expression: Partners with the creative director as brand leader to make the hardest calls on how the orsa brand evolves to reach new audiences while staying rooted in Daisy's story and orsa's voice.
• Communication & Storytelling: Sets the narrative standard for orsa, finding the words and framing for the highest-stakes messages to members, team members, the board, and the communities we serve.

Benefits

• Comprehensive medical, dental, and vision plans
• Generous paid time off package for all full-time team members
• Up to 12-weeks paid paternity/maternity leave
• Lifestyle Accounts to help with your personal wellbeing
• Family Health Benefits
• Paid time off to observe all Federal Holidays
• Flexible work options depending on position
• A generous 401k match
• Numerous employee engagement activities
• Community Resource Groups