VP/Senior Director, Organic Strategy (US) at Journey Further | New York, USA | $230K/yr – $240K/yr

Journey Further

VP/Senior Director, Organic Strategy (US)

New York, USA (On-site)

$230K/yr – $240K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead Journey Further's US organic strategy and growth, shaping the proposition and expanding DPR into broader, AI-driven organic engagements.

Own definition and delivery of the US organic strategy and client-facing voice.
Must-have: Senior organic strategy experience with a strong commercial track record.
Standout: Cross-market leadership with UK team and proprietary AI/Discoverability framework.

Job Description

Responsibilities

Grow the US organic business and shape the US organic proposition
Audit the existing US DPR client base for organic cross-sell opportunities. Identify where clients have gaps in SEO, content, LLM visibility, or integrated organic strategy
Translate Journey Further's framework and AI-first organic methodology into a proposition that resonates with US buyers
Drive new business by expanding existing DPR clients into broader organic engagements and by opening new organic-led or Discoverability-led relationships
Work closely with the UK Organic Media leadership, Strategy Director, and capability leads to ensure strategic consistency, share learnings, and draw on UK expertise and resource
Define the team structure and capability needed to deliver
Architect AI-first search strategies, navigating the shift from traditional keyword rankings to AI-driven visibility, providing high-level consultancy on AI Overviews (SGE), LLM-powered engines, and the impact of platform fragmentation on the user journey
Operationalise Proprietary Tech leveraging our internal Salient platform and AI Overviews research to translate complex data into clear, actionable growth maps for Tier 1 clients
Implement and lead the adoption of our Discoverability measurement (RDS) framework, moving clients beyond legacy KPIs toward a holistic view of organic presence across the digital ecosystem
Serve as the lead subject matter expert for key accounts, demystifying how generative AI reshapes organic intent and advising on long-term investment in a post-search-engine-results-page (SERP) world

Requirements

Agency-side experience, ideally in a growing or scaling business
Senior organic strategy experience with a strong commercial track record; you've grown organic businesses, not just managed them
Deep understanding of the US digital marketing landscape, including the agency and in-house buyer ecosystem
Breadth of knowledge and experience across organic disciplines; comfortable leading conversations about SEO, content strategy, digital PR, and how they connect
Experience selling and positioning integrated organic services, not just individual channel capabilities
Strong new business skills. You're comfortable in pitches, client development meetings, and commercial negotiations
Ability to translate strategic frameworks into language US clients understand and buy into
Experience working across US and UK teams or markets
Understanding of Digital PR and how earned media connects to SEO and content performance
Experience building teams or functions from early stage

Journey Further

Journey Further is more than our name, it’s a symbol of what we do. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds, Manchester and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. As a global, full-service digital media agency, we believe in transparency, innovation, and expertise to create partnerships that drive real, measurable impact.

Founded in 2017

Leeds, England, GBR

182 employees (91 in marketing)

www.journeyfurther.com