VP/Director, Marketing

New York, USA (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Lead a family-focused media marketing role shaping strategy, campaigns, and cross-team execution across multiple brands.

  • Must-have: Proven marketing leadership, market planning, and KPI analysis.
  • Must-have: Experience driving revenue growth through marketing initiatives.
  • Standout: Opportunity to influence audience engagement across a diverse brand portfolio.

Job Description

Responsibilities

  • Lead strategic marketing initiatives across the portfolio of brands
  • Develop and execute marketing plans
  • Manage campaigns and analyze performance metrics
  • Collaborate across teams to enhance audience engagement
  • Oversee market research

Requirements

  • Proven experience in Marketing, Marketing Management, and Market Planning
  • Expertise in conducting Market Research, developing strategies, and analyzing consumer trends
  • Experience in Sales and driving revenue growth through effective marketing initiatives
  • Strong leadership and team management skills
  • Exceptional communication and presentation abilities
  • Proficiency in data-driven decision-making and KPI analysis
  • Bachelor’s degree in Marketing, Business Administration, or a related field

Preferred

  • Experience in media, entertainment, or lifestyle industries is highly preferred
  • Advanced degree preferred
Great American Media logo

Great American Media

Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Living, Great American Adventures, and Great American Community. As the flagship service, Great American Family features family-friendly series, original holiday movies, and seasonal rom-com celebrating faith, family, and country. Great American Living is the unscripted companion to Great American Family that celebrates family-friendly traditions every day and every season. As the company’s first FAST channel, Great American Adventures features scripted and unscripted content highlighting themes including cooking and DIY. The Great American Media portfolio of brands was established in June 2021 by Bill Abbott and a group of US-based family offices.

Founded in 2021
Arlington, Texas, USA
82 employees (35 in marketing)

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
32.9%
Direct
45.7%
Referral
8.6%
Social
11.9%
Paid
0.8%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
26 (32% of company)
Marketing Roles Posted (Last 30 Days)
2

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