Responsibilities

• Segment Marketing Strategy: Develop and execute marketing strategies for both large (1000+) and mid-market (U1000) employer segments, ensuring alignment with market trends, customer needs, and sales objectives.
• Sales Enablement (1000+): Partner with Sales to create tools, messaging, and content that empower the field and deepen consultative engagement with brokers and clients. Deliver high-impact materials tailored to segment nuances, supporting both National Accounts and Regional Business sales teams.
• Open Enrollment (1000+): Lead integrated campaigns and communications for open enrollment periods, ensuring employers and brokers have the resources needed for successful engagement and employee education.
• E2E Employer Experience: Oversee the full employer journey, from onboarding through renewal, ensuring a seamless and customer-first experience across all touchpoints.
• PEO Channel Marketing: Own the strategy and execution for MetLife’s PEO channel, developing targeted marketing programs and supporting sales enablement for PEO partners.
• Employer/Broker Engagement: Deliver marketing support for broker relationships, national partnerships, and key distribution channels. Elevate MetLife’s presence through insight-led outreach and relationship marketing.
• Campaign Development & Execution: Drive integrated campaigns that support pipeline generation, client retention, and cross-sell opportunities. Ensure marketing efforts are measurable and aligned with business outcomes.
• Collaboration Across Channels: Partner closely with Product, GTM, Employee Marketing, and Content teams to ensure unified positioning and execution across touchpoints.
• Leadership & Team Development: Lead a high-performing team of segment marketers and communicators. Cultivate a culture of innovation, accountability, and market responsiveness.

Requirements

• 8 -10 years of experience in B2B or B2B2C marketing, preferably in insurance, employee benefits, healthcare, or financial services.
• Proven expertise in segment marketing strategy, sales enablement, and customer lifecycle communications.
• Deep understanding of employer needs and broker/consultant dynamics for both large (1000+) and mid-market (U1000) segments.
• Experience with PEO channel marketing and open enrollment communications.
• Track record of driving go-to-market success through alignment with Sales and Product.
• Strong cross-functional leadership skills with ability to influence across teams and levels.
• Experience developing scalable marketing campaigns with measurable ROI.
• Exceptional communication and presentation skills.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.

Nice To Have

• MBA or advanced degree preferred.

Benefits

• Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!