VP, Strategic Planning

New York City, NY (Remote)

$190K/yr – $237K/yrSenior Level15+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own strategic planning and department evolution with a focus on cross functional collaboration and mentorship within a digital first agency context.

  • Strategic Planning: lead the planning process from insight to actionable roadmaps for clients.
  • Leadership & Mentorship: coach directors and teams to raise capability and collaboration.
  • Digital and Traditional Integration: blend traditional planning with digital trends to meet client needs.

Job Description

Responsibilities

  • Lead Strategic Planning Process: Own the process to develop actionable insights, ensuring they are real, rounded, and impactful.
  • Inspire and Mentor Teams: Lead Directors and their teams with confidence and creativity, fostering strategic brilliance.
  • Collaborate with Key Stakeholders: Partner effectively with Creative Leaders, Group Account Directors, and subject matter experts to drive strategic initiatives.
  • Shape and Evolve the Department: Continuously refine the Strategic Planning department to meet the evolving demands of the digital space.
  • Integrate Traditional and Digital Planning: Infuse traditional marketing knowledge with a deep understanding of digital trends and client needs.
  • Foster a Collaborative Environment: Promote a culture of collaboration and partnership across various teams and departments.
  • Mentor Future Leaders: Develop and mentor team members, empowering them to take ownership and lead with confidence.
  • Drive Innovation: Bring curiosity and creativity to the table, exploring new ways to help clients thrive in the digital world.
  • Develop and Implement Strategies: Create and execute strategic plans that align with client goals and market trends.
  • Maintain Industry Expertise: Stay updated on industry trends and best practices to ensure the organization remains at the forefront of strategic planning.

Requirements

  • 15+ of Account Planning experience
  • Seasoned leader not too far divorced from being the all-star player—you’ve had a stint at the helm of the department or managing a large account with a sizeable team
  • Consensus builder with the vision to create roadmaps that guide execution of all planning-based programs
  • Deep appreciation of the digital space; practical activation experience required
  • Understanding that planning is not an abstraction, bringing proven techniques to influence the process and be at the heart of the work
  • Master storyteller with a compelling communication style that attracts others
  • Educate, council and inspire planning team members, as well as clients and agency, on emerging trends
  • Bachelor’s degree in marketing or advertising required; agency experience a must
    EVERSANA INTOUCH logo

    EVERSANA INTOUCH

    As part of EVERSANA, we’re the first – and only – agency to be backed up by a fully integrated commercial services platform, giving us an unmatched understanding of the brand journey, a front seat to patients’ experiences across the continuum of care, and greater expertise on how to move levers for business impact. It’s why we’re able to think bigger and broader about brand success. To truly appreciate everything from what advocacy groups are talking about to how prescriptions are priced and delivered to what really happens in the field. We offer insights that others can’t. And we do it all while keeping an eye on the future, helping you envision what’s next.

    Founded in 2021
    Overland Park, Kansas, US
    1.2K employees (403 in marketing)

    Traffic Signals

    Monthly Visitors
    6.9K
    Monthly Google Ads Budget
    $7
    Traffic Source Mix
    Search
    35.4%
    Direct
    48.4%
    Referral
    7.9%
    Social
    6.7%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~1.2K

    Marketing Team

    Marketing Team Size
    273 (22% of company)
    Median Career Experience
    7 years
    Median Tenure
    4.2 years
    Marketing Roles Posted (Last 30 Days)
    13

    Recent News