Founding VP, Communications & Community Affairs
South West Georgia Homecare
USA (Remote)
In-housePart-timeSenior level7+ years exp.
10 hrs ago
VP, Strategic Communications
Raleigh, NC (Hybrid)
Salary Not AvailableSenior Level12+ years expFull time
Posted 5 months ago
Job Summary
Lead communications and content strategy for a professional women’s soccer club, owning voice, media, and storytelling at scale.
- Own media strategy, crisis prep, and real-time game-day content.
- Must-have: 12-15+ years in sports/entertainment comms and leadership of large teams.
- Standout: Experience shaping cross-channel narratives and national visibility.
Job Description
Responsibilities
- Partner directly with Marketing, Ticketing, and Partnerships to translate campaigns, offers, and initiatives into compelling narratives that drive action
- Ensure content and storytelling are directly tied to business outcomes (ticket sales, group sales, partnerships, merchandise), not just engagement
- Help shape campaign strategy, not just execute against it, by bringing storytelling, audience insight, and platform expertise into planning
- Identify and build “moments” that convert attention into attendance
- Align grassroots, paid media, and organic content into a cohesive market narrative
- Develop and execute a comprehensive communications strategy aligned to Club priorities (ticket sales, partnerships, brand growth, community engagement)
- Own the Club’s voice, messaging, and narrative across all external channels
- Serve as a strategic advisor to executive leadership on communications, media positioning, and reputation management
- Lead proactive storytelling efforts that elevate the Club’s presence locally and nationally
- Oversee all social media strategy, content planning, and platform performance
Requirements
- 12-15+ years of experience in communications, content, or media (sports, entertainment, or consumer brands preferred)
- Proven experience leading social media and content strategy at scale
- Strong understanding of digital platforms, trends, and audience engagement
- Experience managing media relations and public-facing communications
- Demonstrated ability to lead and develop teams
- Experience operating in fast-paced, high-visibility environments
Preferred
- Experience in sports, entertainment, or consumer brands preferred.
North Carolina Courage
The North Carolina Courage are multi-year champions of the National Women’s Soccer League (NWSL), the highest division of women’s professional soccer in the United States. Formerly the Western New York Flash, Steve Malik relocated the team to North Carolina in 2017 and named the team the North Carolina Courage, giving a nod to the Carolina Courage of the WPS, the first professional women’s soccer team in the state. The team defeated the Portland Thorns 3-0 to become the 2018 NWSL Champions. The team then beat the Chicago Red Stars 4-0 to win back-to-back titles. The team has won three-consecutive NWSL Shields and also won the 2018 Women’s International Champions Cup. On January 22, 2021, tennis superstar Naomi Osaka was named an owner of the team.
Marketing Team
Marketing Team Size
40 (32% of company)
Median Career Experience
3.5 years
Median Tenure
2.3 years
People
Marketing Leadership
Traffic Signals
Monthly Visitors
30.2K
Monthly Google Ads Budget
$19
Traffic Source Mix
Search
46.5%
Direct
43.4%
Referral
6.2%
Social
2.8%
Paid
1%
Headcount Trend
Current headcount: ~124
News about North Carolina Courage
Links
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