VP, Sr Account Director - Motorsports

Detroit, MI (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

The VP, Sr Account Director (experiential) for Motorsports leads strategic and operational motorsports marketing programs for a premier automotive client, with emphasis on NASCAR, INDYCAR, and IMSA. The role centers on strategic client leadership, on-site execution, and cross-functional collaboration, while requiring substantial experience in experiential marketing and travel availability. Key requirements include 10 to 15+ years of experience, strong partnerships, and willingness to travel up to 35%.

Job Description

Responsibilities

  • Strategic & Client Leadership
  • Serve as primary senior point-of-contact for motorsports client.
  • Direct overall strategy and creative development and tactical rollout across motorsports properties.
  • Act as a trusted advisor, deeply understanding the client’s business objectives, competitive landscape, and growth strategies.
  • Develop forward-thinking ideas, concepts, and solutions that positively impact the client’s business and strengthen agency partnership.
  • Lead planning and execution of key internal and external presentations to stakeholders including executives, racing teams, governing bodies, and cross-functional client groups (e.g., ADIs, Communications, Loyalty programs).
  • Ensure clear communication around scope, budget, timelines, roles, and deliverables.
  • Identify and manage out-of-scope opportunities as strategic growth initiatives.
  • Program & Operational Leadership
  • Provide day-to-day oversight of motorsports race series activities including:

Requirements

  • 10 to 15+ years of experiential marketing and client services experience.
  • Deep understanding of the motorsports landscape, particularly NASCAR, INDYCAR and/or IMSA racing and sponsorship management strongly preferred.
  • 10+ years of staff and project supervisory experience.
  • Proven ability to build and maintain strong partnerships across clients, racing teams, vendors, and agency stakeholders.
  • Strong presentation, negotiation, budget management and executive communication skills.
  • Exceptional organizational and project management capabilities.
  • Demonstrated ability to lead complex, high-visibility programs under tight timelines.
  • Willingness to travel up to 35%, including frequent event weekends and multi-day trips.