VP, Solutions Product Marketing

San Francisco, CA (Hybrid)

$275K/yr – $300K/yrSenior Level15+ years expFull time

Posted 9 days ago

Job Summary

Own and lead the messaging, positioning, and go-to-market for agentic automation across industries, partnering with product, sales, and demand gen to drive launches, enablement, and market leadership.

  • Shape value narratives and buyer-focused messaging across verticals and functions
  • Define personas, journey-based messaging, and launch plans for new solutions
  • Build and scale the enablement and competitive intelligence engine to accelerate pipeline

Job Description

Responsibilities

  • Solutions Positioning & Messaging - Defining and owning the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions — spanning vertical industries (healthcare, banking, insurance, and others) and horizontal functions (Finance, IT, HR, and beyond) - Translating technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suite - Developing and maintaining a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform level Go-to-Market Strategy - Partnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases - Defining target buyer personas, buying committee maps, and journey-stage messaging for each solution area - Driving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events Sales Enablement & Field Readiness - Arming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides - Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape - Partnering closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline acceleration Competitive Marketing - Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence - Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content Demand Generation - Supporting revenue and field marketing teams with deep insights on how your customers buy, sources of influence, and the nature of buying committees including decision makers and influencers - Providing revenue, field and digital teams with high content collateral, messaging and enablement Industry & Horizontal Solution Marketing - Building deep expertise in our target verticals and functional areas to ensure our marketing speaks the language of each buyer's world — whether that's claims processing in insurance, revenue cycle management in healthcare, or accounts payable in finance - Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact Team Leadership - Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas - Fostering a culture of strategic thinking, cross-functional collaboration, and relentless focus on the buyer - Establishing clear KPIs for the solutions marketing function and report on impact to the executive team

Requirements

  • Bachelor's degree in marketing, business, or a related field; MBA preferred
  • 15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment
  • 5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies
  • Experience marketing for a $500M-$1B ARR SaaS company
  • Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes
  • Experience marketing to large enterprise customers across multiple industries
  • Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred
  • Experience with category creation or repositioning in an emerging technology space preferred
  • Experience scaling a new product line or business unit from $50M to $150M ARR preferred
  • Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred

Preferred

  • Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred)
  • Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred
  • Experience with category creation or repositioning in an emerging technology space preferred
  • Experience scaling a new product line or business unit from $50M to $150M ARR preferred
  • Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred
  • Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred

Benefits

  • Flexible work schedule / remote roles
  • Unlimited Personal Time Off
  • 12 holidays off per year
  • 4 days volunteer time off per year
  • Eligible for 4 company Achievement days off per year
  • Variety of health care and well-being benefits
  • Paid family/parental leave
  • We are a designated “Best Place to Work” for 2 years in a row! Learn more here
  • Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here
Automation Anywhere logo

Automation Anywhere

3.7 Glassdoor

Automation Anywhere is a leader in agentic process automation, providing enterprise-grade AI-powered automation for mission-critical business processes. The company’s Agentic Process Automation System is powered by specialized AI and generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Available in both public and private cloud environments, Automation Anywhere empowers organizations worldwide to 10X business impact, in 1/3 the time. Drive innovation and accelerate business growth with Agentic Process Automation. Today, the world's leading companies are building the future of work, and unleashing human potential with Agentic Process Automation from Automation Anywhere.

Founded in 2003
San Jose, California, USA
3.3K employees (176 in marketing)
64% recommend to a friend
67% CEO approval

Salaries

Posted range

$275K/yr – $300K/yr

Taken straight from the job posting.

See all Automation Anywhere salaries

Funding

Total Funding
$1.1B
Last Raise
$200M
Secondary Market, 3 years ago

Funding History

  • May 2023
    Secondary Market
  • Oct 2022
    Debt Financing • $200M
  • Dec 2021
    Series Unknown • $3.4M

Traffic Signals

Monthly Visitors
296.4K
Monthly Google Ads Budget
$46.4K
Traffic Source Mix
Search
55.4%
Direct
35.3%
Referral
6.4%
Social
2.2%
Paid
0.6%

Headcount Trend

Current headcount: ~3.3K

Recent News

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VP, Solutions Product Marketing

Automation Anywhere · San Francisco, CA · Hybrid