Responsibilities

• Lead and mentor a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment
• Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos
• Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives
• Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels
• Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment
• Stay ahead of platform algorithm changes, emerging trends, and best practices — proactively evolving strategy to maintain competitive advantage
• Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence
• Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content
• Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels
• Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments

Requirements

• 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms
• Extensive hands-on social media experience across all platforms
• Have successfully managed 7-10+ direct reports
• Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness
• Extensive direct knowledge of social media strategy
• Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns
• Excellent communication and project management skills
• Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape