VP, Public Relations, Activations & Communications, CALA

Plantation, FL (Hybrid)

$182K/yr – $278K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead CALA communications strategy and execution across PR, media, executive visibility, and reputation, aligning with Marriott and CALA priorities, while partnering with regional leaders to drive demand, launches, and growth.

  • Set and lead the CALA-wide communications strategy, governance, and operating model.
  • Develop and execute media, executive visibility, and reputation initiatives that drive growth.

Job Description

Responsibilities

  • Set and lead the continent-wide strategy, priorities, governance, and operating model for PR, communications, executive visibility, activations, and reputation management in alignment with Marriott International and CALA business priorities.
  • Serve as a senior strategic communications advisor to the Chief Commercial Officer, CALA President, senior continent leaders, Global Communications & Public Affairs, and other enterprise stakeholders on media strategy, reputational risk, stakeholder priorities, and executive positioning.
  • Translate global enterprise, brand, loyalty, development, and commercial strategies into CALA-relevant narratives, communications platforms, media opportunities, and market activations across the region.
  • Lead reputation-building, earned media, executive visibility, influencer engagement, partnerships, and brand storytelling initiatives that strengthen Marriott’s leadership position and relevance across CALA.
  • Support Luxury, Premium, Select, All-Inclusive, Loyalty, Partnerships, and Development growth strategies by shaping differentiated communications platforms, brand narratives, executive storytelling, and market visibility plans.
  • Partner across Sales, Marketing, Revenue Management, Loyalty, Development, Owner & Franchise Services, Operations, and property leadership to connect communications, PR, and activations to demand generation, hotel openings, conversions, owner priorities, development momentum, customer engagement, and revenue growth.
  • Oversee activations to effectively support commercial priorities, brand strategy, customer engagement, loyalty growth, and market-level business objectives.
  • Lead internal communications and executive communications efforts across the region, positioning CALA senior leadership as industry voices through interviews, development news, and broader CALA business storytelling.
  • Lead regional crisis, issues management, and reputation response in partnership with continent, global, legal, HR, operations, ownership, and property stakeholders.
  • Serve as a senior communications partner and PR advocate with owners, General Managers, GSO, and property leaders, providing counsel and strategic guidance on reputation, visibility, and brand storytelling opportunities.

Requirements

  • Bachelor’s degree or equivalent experience in public relations, communications, journalism and/or marketing required; advanced degree in Business or related area preferred
  • MBA or similar advanced degree a plus
  • 15+ years of progressive experience in public relations, international consumer marketing, social media and/or field operations/marketing required
  • International and US media relations required
  • International marketing experience preferred
  • Demonstrated ability to balance the interests and demands of multiple senior-level stakeholders
  • Proven experience leading teams, agencies, budgets, and senior stakeholder engagement in a complex, matrixed, multi-market organization
  • Experience providing communications counsel to senior executives and influencing enterprise, continent, owner, and property stakeholders preferred
  • Continент or global experience across diverse markets and cultures strongly preferred; hospitality, travel, luxury, lifestyle, or consumer brand experience a plus
  • Strong knowledge of hospitality industry preferred; on-property experience a plus

Preferred

  • Continent or global experience across diverse markets and cultures strongly preferred; hospitality, travel, luxury, lifestyle, or consumer brand experience a plus

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
  • Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Salaries

Posted range

$182K/yr – $278K/yr

Taken straight from the job posting.

See all Marriott salaries

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
11

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54.9M
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$2.5M
Traffic Source Mix
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39.2%
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45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

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