Responsibilities

• Function Leadership and Organization Design: Own the vision, long-term roadmap, and capability model for product and vertical marketing. Lead the current team and design, hire, and scale directors and senior managers as priority segments activate.
• Product Positioning and Messaging : Define and evolve core positioning, differentiated messaging, and offering-level value articulation for priority products and solutions.
• Launch Narrative: Shape launch narratives and supporting message architecture for major product and offering moments.
• Persona and Use-Case Definition : Clarify priority buyers, personas, use cases, and problem framing across key markets and buying contexts.
• Vertical Narrative Architecture: Define the central value proposition and vertical message architecture that segment, partner, and regional teams, adapt for specific audiences across materials and chemicals, financial services, pharma and life sciences, and government and public sector.
• Sales Enablement Inputs : Create message frameworks, core enablement materials, and commercial-facing narrative tools that support field execution.
• Competitive and Technical Marketing Own business level competitive framing, technical marketing, and commercial objection guidance within the team, and coordinate with adjacent functions
• Analyst Relations Content: Lead the analyst narrative, positioning, and briefing content, working with the program owner in product marketing or corporate communications.
• Proof-Linked Packaging: Incorporate customer evidence, references, and proof inputs into market-facing packaging, launches, and web inputs.
• Cross-Functional Coordination : Work closely with Campaigns, Content, Brand, Web, and sales to keep the core story consistent, commercially useful, and easier for downstream teams to apply.

Requirements

• Significant experience in product marketing, vertical marketing, solutions marketing, or a related B2B enterprise marketing role.
• Demonstrated success translating complex offerings into clear market positioning, use-case narratives, and enablement assets.
• Strong experience supporting technical or high-consideration buying motions with differentiated messaging and proof-backed storytelling.
• Ability to connect product understanding, buyer needs, and commercial priorities into reusable go-to-market packaging.
• Experience building launch narratives, persona frameworks, use-case packaging, and sales enablement inputs in a complex technology environment.
• Strong written and verbal communication skills, with the ability to simplify complexity without losing precision.
• Experience working cross-functionally with product, sales, content, campaigns, and marketing stakeholders.
• Experience building and leading a product or vertical marketing team, including hiring and developing directors and senior managers, or clear readiness to lead at that scale as the function grows.
• Tangible experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing and/or GTM workflows.
• Due to Contractual requirements, must be a U.S. Person defined as, U.S. citizen permanent resident or green card holder, workers granted asylum or refugee status

Preferred

• Experience in deep-tech, advanced technology, or technically complex B2B environments.
• Familiarity with government, public sector, or procurement-aware messaging contexts.
• Experience using customer evidence and technical validation to strengthen product narratives.
• Strong instincts for message architecture, commercial enablement, and market narrative design.

Benefits

• Flexible work schedule
• Employer subsidized health, dental, and vision insurance
• 401(k) match for student loan repayment benefit
• Equity, 401k retirement savings plan + 12 Paid holidays and generous vacation + sick time
• Paid parental leave
• Employee discounts