VP, Planning

New York, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive media strategy and lead a high‑performing team to deliver cross‑channel plans aligned to client objectives.

  • Own vision and multi-account planning across channels.
  • Must-have: 10+ years in media with 5+ years as a people manager.
  • Standout: Global agency leadership and proven client-growth track record.

Job Description

Responsibilities

  • Create and articulate a vision for the team to ensure the team is working towards a common goal (a vision could be in context of a plan, a deck, a POV, etc)
  • Develops and leads team in execution media strategy & plan development
  • Develop media strategies consistent with brand marketing objectives and selling strategy in partnership with SVP.
  • Ensure plans align to client business objectives
  • Cultivate strong relationships with peer group to share best in class work and share best practices
  • Partner with SBUs to build recommendations based on client objectives and KPIs
  • Ability to work across multiple accounts at once and manage cross agency partnerships
  • Ability to lead planning for all media channels (video, print, audio, digital, programmatic etc)
  • Act as a local market point person for applicable global businesses
  • Consistently bring new media and technology ideas to team for application/brainstorming
  • Build a high performing team, ensuring mentoring, career development and workload management.
  • Strong ability to present to all levels of clients and internal team members/ agency leadership and cross agency leadership

Requirements

  • 10+ years relevant experience; 5+ years as a people manager
  • Understanding of marketing and communications process; Planning, buying, managing, and optimizing across all channels (directly and/or consulting)
  • High level of comfort presenting to all levels of clients and internal team members/ agency leadership and cross agency leadership
  • Self-Starter, demonstrates initiative
  • Excellent written and verbal skills
  • Ability to manage multiple projects simultaneously
  • Collaborative mindset
  • Thrives in fast paced environment
  • Proven track record with client relations and growing existing business
  • Solid awareness of industry trends and planning/measurement models

Preferred

  • High level of comfort presenting to all levels of clients and internal team members/ agency leadership and cross agency leadership
  • Understanding of marketing and communications process; Planning, buying, managing, and optimizing across all channels (directly and/or consulting)

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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