Responsibilities

• Paid Media Strategy & Execution: Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms, ensuring every dollar spent contributes to profitable growth.
• Budget & P&L Accountability: Manage and allocate a significant performance marketing budget. You will be responsible for hitting ambitious targets for CAC, ROAS, and volume, providing regular forecasting and performance reporting to leadership.
• Multi-Channel Optimization: Continuously optimize campaigns, creative assets, and landing pages to drive maximum conversion and efficiency.
• Strategic Publisher Network: Collaborate with our Business Development team to manage and scale performance-based marketing efforts across our unique media publisher partner network and Credible's publisher ecosystem.
• Data & Measurement: Establish and refine measurement frameworks. Work with Data Science and Engineering to improve attribution modeling, tracking, and the integration of first-party data into our bidding strategies.
• Experimentation Culture: Design and lead a rigorous A/B testing roadmap—testing everything from bidding algorithms and creative hooks to granular audience segmentation.
• Cross-Functional Collaboration: Partner closely with the Head of Organic and Head of Lifecycle to ensure a seamless customer journey and with General Managers to optimize their conversion funnels.
• Team Leadership: Build, mentor, and scale a high-performing team of performance marketers, fostering a culture of accountability, technical excellence, and continuous learning.