Responsibilities

• Advance the strategic direction and growth of GEO, AI Search and their connection to established SEO and content practices.
• Serve as a senior Performance Content leader across Publicis agencies, building agency relationships and helping agency and client leadership understand marketplace shifts, brand implications and the actions required to compete in emerging discovery environments.
• Maintain a strong understanding of marketplace conditions relevant to GEO, AI Search, SEO and content, and use that knowledge for ongoing communication with Publicis agencies, clients and the market.
• Support the development and refinement of scalable processes and guidelines that improve quality, consistency and operational effectiveness across the practice.
• Identify, test and operationalize new capabilities that address evolving client needs within search and AI-driven discovery.
• Establish reporting and measurement approaches that connect discovery performance to meaningful business outcomes.
• Drive adoption of Performance Content solutions through executive advocacy, education, thought leadership, learning programs and cross-agency enablement.
• Evaluate and cultivate strategic relationships with relevant technology, data and platform partners to support practice growth, innovation and client value creation.
• Drive cross-agency collaboration through shared frameworks, methodology and workflow development, and facilitate connectivity across a network of Performance Content experts.
• Act as a trusted senior advisor to client and agency executives on GEO, AI Search, SEO and content strategy, including implications for brand authority, discoverability and consumer decision journeys.

Requirements

• Bachelor's degree, concentration in business, marketing, advertising, communications, analytics or a related field preferred, or equivalent professional experience.
• 10+ years of experience in digital marketing, organic search, content strategy, digital media, e-commerce or a related field, including significant client and/or agency experience.
• 6-7 years of SEO experience, with experience in building and driving execution of performance goaled SEO strategies. Advanced Content SEO experience required.
• Prior success operating at the Vice President, Group Director or equivalent senior leadership level, with accountability for practice growth, senior client relationships and complex delivery.
• Deep expertise in SEO and organic discovery, with demonstrated experience translating that foundation into GEO, AI Search or other emerging search and content solutions.
• Demonstrated experience creating, piloting, launching and scaling new service offerings, products, frameworks or capabilities in a constantly evolving market.
• Proven success leading and developing teams of varied fields and seniority levels, including managers and senior individual contributors.
• Proven success creating and delivering clear, strategic presentations and recommendations to C-level client and agency executives.
• Strong commercial competence, including experience supporting new business, developing scopes and staffing models, renewing engagements and growing client investment.
• Advanced understanding of how content quality, authority, earned signals, social and community ecosystems, structured information, website experience and technical accessibility can influence organic and AI-driven discovery.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parantal and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off