VP, Omnichannel Martech

USA (Hybrid)

$160K/yr – $208K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own an omnichannel MarTech roadmap and drive enterprise level maturity for pharma, aligning commercial, medical, and patient strategies.

  • Growth & Transformation: Own cross-functional roadmaps, platform migrations, and phased modernization without disrupting live programs.
  • Platform Delivery: Lead design and delivery across Veeva, Salesforce, and data/consent tools with tight integration.
  • Compliance & Governance: Embed privacy, consent, and review workflows for regulated environments while scaling ecosystems.

Job Description

Responsibilities

  • Set the vision: Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies, building scalable, connected HCP and patient ecosystems
  • Build and integrate: Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services
  • Drive transformation: Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs
  • Operationalize execution: Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery
  • Embed compliance and rigor: Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start
  • Support commercial growth: Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments
  • Lead and influence: Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity

Requirements

  • 12 to 15+ years of experience across MarTech, digital, omnichannel, or commercial technology, with strong pharma exposure
  • Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe , and related engagement, data, or consent tools
  • Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning
  • Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows
  • Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion
  • Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions
  • Strong client-facing presence, with the ability to translate technical capability into business value

Benefits

  • Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
  • Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future.
  • Mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
28

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