VP, Media Planning at Barkley | Orlando, FL | $160K/yr – $180K/yr

Barkley

VP, Media Planning

Orlando, FL (Hybrid)

$160K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated media strategy and senior client leadership with cross-functional collaboration and budget discipline.

Own end-to-end integrated media planning across channels and client contact.
Must-have: 8+ years of media planning experience with local market focus and executive-level storytelling.
Standout: Cross-functional leadership and proactive growth opportunities rooted in strategic insight.

Job Description

Responsibilities

Lead development of integrated media strategies across assigned accounts
Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
Ensure all deliverables align to that strategic direction and business objectives
Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
Serve as senior day-to-day strategic contact for clients
Lead key client communications and presentations
Build trusted relationships with senior client stakeholders
Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
Bring proactive media ideas that sharpen and enhance creative impact

Requirements

Bachelor’s degree or equivalent experience
8+ years of media planning experience, with strong background in local market planning
Proven experience leading integrated planning across channels
Proven experience planning and activating media across full-funnel
Strong financial and media math proficiency
Executive-level presentation and storytelling skills
Deep knowledge of planning tools (Vivvix, Pathmetrics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
Strong cross-functional collaboration skills
Willigness to work onsite 2-3 days per week in Orlando with client

Benefits

health insurance options
flexible PTO
life insurance
401K

Barkley

BarkleyOKRP is one of the largest full-service independent agencies in the U.S. As an alternative agency model, BarkleyOKRP is independent enough to make bold work that sticks with the modern consumer and big enough to build whole brands with our full spectrum of capabilities. The firm is also one of the largest Certified B Corporation agencies with industry recognition that includes four times on Ad Age’s A-List, as well as being named AdAge’s “Agency of the Year - Culture, Convergence;” AdWeek’s “Fastest Growing Agencies'' and “Agency of the Year” shortlist, The 4A’s Foundation “Independent Agency of the Year” for DEIB practices, and the ANA’s Multicultural Excellence award. Learn more at barkleyokrp.com.

Founded in 1964

Kansas City, Missouri, USA

384 employees (123 in marketing)

www.barkleyokrp.com