Responsibilities

• Provides technical expertise to aid in executing strategies within a specific function, developing detailed plans and recommendations to advance business/network/agency objectives.
• Works on complex projects that influence key operational goals and strategic priorities.
• Operates as a subject-matter expert to provide guidance and support to junior professionals and teams.
• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.