Responsibilities

• Own paid media across all non-Amazon channels.
• Manage buying across Meta, Google, and TikTok, and stand up new platforms — Reddit, Pinterest, X, and others — as we determine where to invest next.
• Build, launch, and manage campaigns end to end; translate in-platform results into clear creative direction, and move budget from underperforming to performing assets.
• Manage audiences, bidding, budgets, placements, and creative rotation daily.
• Identify performance issues early — frequency, saturation, creative fatigue, rising CPAs — and act before budget is wasted.
• Hold every campaign to CPA guardrails by product, with defined targets and hard caps that trigger action.
• Manage to MER, ROAS, and 3-month LTV:CAC depending on the product and the channel’s role.
• Own the contribution-margin view: protect profitable revenue and cut the spend running above guardrail.
• Maintain a continuous test pipeline with the creative team and the performance-creative lead, and run a disciplined testing cadence with defined budgets, discontinuation criteria, and scale thresholds.
• Coordinate paid media with the Creator Commerce team and its attribution model.

Requirements

• Three or more years buying and managing paid media, in-house or agency, with direct budget ownership.
• Three or more years of hands-on Meta and Google buying, with working knowledge of TikTok Ads.
• Demonstrated experience scaling direct-to-consumer e-commerce spend profitably against CPA, ROAS, and MER targets.
• Working command of contribution margin, CAC, LTV:CAC, and first-order unit economics.
• Demonstrated testing discipline and timely decisions on whether to cut, optimize, or scale.
• Effective written and verbal communication, including the ability to give creative direction grounded in performance data.

Preferred

• Experience in supplements, CPG, health and wellness, or another regulated consumer product category.
• Experience launching newer channels (Reddit, Pinterest, X) from an initial build.
• Familiarity with subscription and retention economics.
• Experience with creator, affiliate, or influencer programs and their attribution models.
• Experience standing up an in-house buying function previously run by an agency.

Benefits

• Medical, dental, vision, paid time off, and paid holidays.