Responsibilities

• Develop and lead the multi-year marketing and growth strategy for the Workforce Solutions division
• Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
• Set strategic priorities, make data-informed tradeoffs, and guide the organization through periods of growth and stabilization.
• Operate as an executive leader with independent decision-making authority, accountability, and ownership of the marketing function.
• Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
• Partner with Finance on planning, forecasting, and growth modeling to ensure marketing investments scale efficiently.
• Lead the employee-facing marketing strategy that drives enrollment within hospital partner systems, including internal communications, benefits, and HR platforms, leader cascades, on-site engagement, events, and physical and digital collateral.
• Ensure consistent, repeatable execution of employee demand initiatives while adapting to partner-specific needs and environments.
• Oversee co-branded marketing strategy and governance with hospital partners to protect and strengthen both brands.
• Build brand awareness and credibility for Workforce Solutions among hospital executive buyers and decision-makers.

Requirements

• Bachelor’s degree required
• Master’s degree preferred
• Ten or more years of progressive marketing leadership experience
• Strong data, analytics, and performance orientation
• Executive presence with the ability to influence senior internal leaders, external partners, and executive-level stakeholders
• Ability to operate independently, make sound decisions in ambiguous environments, and lead with accountability
• Experience in healthcare, workforce development, education, or adjacent industries preferred

Preferred

• Master’s degree preferred
• Experience in healthcare, workforce development, education, or adjacent industries preferred
• Experience with co-branded or partner-led marketing models and enterprise B2B or field marketing environments preferred
• Demonstrated use of AI, automation, and modern marketing technologies to improve efficiency and scale
• Experience operating within multi-brand or matrixed organizations preferred