Responsibilities

• Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
• Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
• Own the narrative around Verve's advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
• Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
• Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
• Lead Verve For Advertisers' presence at key industry events and conferences, managing everything from strategy to execution
• Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
• Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
• Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
• Manage external relationships and vendor partnerships as needed

Requirements

• 10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
• Proven track record building and scaling marketing teams in high-growth B2B environments
• Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
• Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
• Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
• Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
• Experience managing budgets, agencies, and cross-functional stakeholders
• Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
• Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team

Benefits

• Competitive salary + performance bonuses
• Health, dental, and vision insurance, plus mental health resources
• 401(k) match and generous PTO
• Hybrid work environment (NYC office)
• Free lunch for onsite team members in NYC
• Volunteer Opportunities
• Opportunities for professional development in a high-growth ad tech company