VP, Marketing - Ultra Records

New York City, NY (On-site)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own and lead Ultra Records marketing initiatives, steering integrated campaigns for singles, videos, and albums while shaping artist development in collaboration with A&R and creative teams, and driving data-informed growth across DSPs and cross-functional partners.

  • Own campaign strategy and budget management across artist campaigns
  • Drive data-driven optimization using analytics tools
  • Collaborate with radio, publicity, and creative teams

Job Description

Responsibilities

  • Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
  • Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster
  • Drive artist development strategy in partnership with A&R, management, and creative teams — building long-term brand narratives alongside individual release campaigns
  • Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc. ) to grow audiences, deepen fan engagement, and drive streaming demand
  • Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities
  • Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly
  • Collaborate cross-functionally with radio, publicity, creative, and sync teams to ensure cohesive, high-impact releases
  • Manage relationships with external partners including digital agencies, influencer networks, and content creators
  • Contribute to artist pitch meetings and internal business reviews with thoughtful, data-supported marketing perspectives
  • Manage marketing budgets efficiently, tracking spends against goals and reporting on ROI

Requirements

  • 7+ years of progressive marketing experience in the music industry, with a strong track record in recorded music campaigns and digital marketing
  • Broad knowledge of the contemporary music landscape and an ability to adapt strategy across genres and audiences
  • Extensive contacts and relationships in the electronic music industry
  • Skilled at artist-facing communication - you know how to build trust with talent and their teams
  • Strong digital and social instincts, with hands-on experience using platform tools and analytics to drive results
  • Comfortable being both creative and analytical — equally at home in a brainstorm and a performance dashboard
  • Experience managing budgets and working within cross-functional team structures
  • A natural collaborator with excellent communication skills and the ability to manage high volumes of competing priorities
  • Available to travel both domestically and abroad for meetings, music conferences and festivals.

Benefits

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess
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Sony Music Entertainment

3.7 Glassdoor

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Founded in 1929
New York, New York, USA
9.6K employees (4,588 in marketing)
65% recommend to a friend
85% CEO approval

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Sony Music Entertainment salaries

Marketing Team

Marketing Team Size
1,593 (17% of company)
Median Career Experience
13 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
409.3K
Monthly Google Ads Budget
$34
Traffic Source Mix
Search
43.5%
Direct
42.5%
Referral
10.9%
Social
2.5%
Paid
0.5%

Headcount Trend

Current headcount: ~9.6K

Recent News

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VP, Marketing - Ultra Records

Sony Music Entertainment · New York City, NY · On-site