VP, Marketing

Responsibilities

• Drive Scalable Growth
• - Own top-of-funnel metrics and multi-year marketing plans across Trovy's home equity products
• - Determine resourcing and support needs, build internal alignment, and deliver against aggressive volume targets
• - Accelerate the development of enhanced targeting models and customer research to sharpen acquisition efficiency
• - Build lifecycle programs that drive activation, card usage, draws, retention, and referrals across the customer base
• Define the Competitive Edge
• - Lead deep market research and competitor analysis to drive recommendations that lean into Trovy's unique advantages in the home equity market
• - Lead a proactive PR strategy so Trovy's strengths are clearly communicated and recognized by the market, media, and customers
• Influence the Product Roadmap
• - Act as a key partner on new product design, bringing market intelligence and customer insight to ensure new offerings are positioned to win from day one

Requirements

• 10+ years of experience and a proven track record driving new user acquisition against set CAC or volume targets, timelines, and budgets at scale
• 5+ years building and leading marketing teams, including managing agencies and consultants
• A track record of managing performance toward measurable goals
• Mastery of hypothesis-driven A/B and incrementality testing, with the ability to lead a team through analyzing results to inform future testing
• Strategic thinker and leader, able to break down problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources
• Self-starter with a move-fast bias toward action, comfortable managing multiple competing priorities in a fast-paced environment
• Ability to define key marketing KPIs and break them down into underlying drivers to understand and influence performance from first principles
• Experience marketing high consideration financial products in a regulated environment, and translating complex products into clear, trustworthy value propositions

Preferred

• Experience in fintech or a DTC/consumer lending business strongly preferred
• Strong point of view on what makes effective direct-response creative, with a framework for testing and iterating on it
• Deep knowledge of some or all of the key marketing channels, such as paid media, measurement, and performance channels: Meta, TikTok, Google, direct mail, affiliate, and organic/SEO

Benefits

• Benefits: 401K account, 100% company-paid dental, medical, vision and life insurance, flexible time off, free lunch in-office every Friday, and more.