Responsibilities

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
• Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
• Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
• Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.

Requirements

• 7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience
• Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work
• Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact
• Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing
• Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust
• Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics

Preferred

• Content marketing experience
• Brand marketing experience
• Experience managing and vetting agencies and freelancers
• AI proficiency

Benefits

• 🌎 Location : We’re a 100% remote company distributed across the US and Canada
• 🤝 Team Events : Annual team offsite. Tell us where we should go next!
• 🏝️ Time to Recharge : Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays
• 🏥 Health Benefits : Comprehensive medical, dental and vision benefits with 100% paid option
• 📈 401(k) Plan : Empower 401(k)
• 🍼 Paid Parental Leave
• 💻Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.
• 🔰 Learning & Development Stipend : We are a curious group that believes in learning.
• 💪 Autonomy and Agency : Contribute to the growth of one of the largest newsletters in the world.