Responsibilities

• Develops the marketing strategy with input from key stakeholders across the business
• Manages and oversees the marketing budget, making critical decisions on marketing mix and performance
• Leads the day-to-day operation of the marketing team including prioritization, recruitment and development of the team
• Establishes key performance indicators for the team and communicates results on a regular basis
• In coordination with the CDMO, defines the brand strategy, brand guidelines, value propositions, and personas to inform marketing activities
• Manages the marketing plan and develops campaigns to increase awareness of the brand and our value propositions
• Develop and manage marketing calendar (launches, trade shows, campaigns, & co-marketing)
• Proposes and manages marketing research to measure brand awareness, customer satisfaction and customer experience
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Leads digital marketing automation program

Requirements

• 8+ years of progressive marketing experience, including 5+ years of people leadership experience
• Proven experience leading B2B marketing programs, preferably in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment
• B.S. in Marketing, Communications, or related degree
• Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
• 2+ years of experience with brand management
• 2+ years of experience with public relations, advertising and graphic design
• Strong understanding of both digital and traditional marketing channels
• Experience with paid search, organic search and email marketing
• Strong commercial orientation with the ability to translate marketing activity into measurable business outcomes, including revenue, margin, pipeline, customer retention, and customer acquisition
• Technology experience with marketing automation, CRM, CMS, analytics/reporting tools, AI-enabled productivity or content tools, WordPress, Office365, and related platforms; Marketo experience preferred

Preferred

• MBA is preferred
• Deep B2B experience with a bias toward industrial distribution and complex, technical, or SKU-intensive product categories
• Experience operating in a fast-paced, metrics-driven, private equity-owned, transformation, turnaround, or high-growth environment preferred