Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with our ambitious growth objectives and rapid product innovation cycle.
• Own and drive our primary marketing KPI: the dollar value of marketing-qualified opportunities that complete sales demos.
• Balance short-term revenue generation tactics with one-to-three-year brand positioning initiatives.
• Collaborate closely with our global leadership, including the COO and Global Head of Marketing to ensure marketing strategies support overall business goals.
• Lead the go-to-market strategy for new AI-driven products and features
• Oversee the successful execution of major marketing initiatives, including our first marquee event, "Spark"
• Ensure clear communication of our product value propositions to existing customers and potential prospects.
• Oversee the creation of all marketing collateral, sales tools, and digital assets.
• Build reports and dashboards to provide visibility into marketing campaign results and measure campaign effectiveness including marketing metrics, lead acquisition, opportunity stages, pipeline contribution, and ROI
• Manage the marketing budget and lead planning, forecasting, and reporting efforts

Requirements

• Proven experience in a senior marketing leadership role, preferably within the B2B SaaS or technology sector. Legal technology experience is a bonus but not required.
• Demonstrated ability to drive measurable business growth through strategic marketing initiatives and pipeline generation.
• Strong portfolio of creative brand-level campaigns that successfully increased organizational awareness within a specific sector.
• Experience taking new products or features to market with clear, quantifiable results.
• Track record of successfully managing and developing a team of at least 5 direct reports.
• Proven ability to excel in a fast-paced and at times rapidly changing environment.
• Highly energetic and self-motivated with the ability to work independently within a collaborative team environment.
• Excellent time management skills with the ability to prioritize job responsibilities
• 10+ years of marketing experience across a wide range of marketing functions
• 5+ years leadership experience

Preferred

• Legal technology experience is a bonus but not required.
• Experience in a senior marketing leadership role, preferably within the B2B SaaS or technology sector.

Benefits

• Life at Smokeball
• Great Culture: We’ve been named a 'Best Place to Work' five years in a row. For us, caring is not optional and we have an ongoing commitment to building a workplace where our people feel valued and collaboration flourishes.
• Work-Life Balance: 20 vacation days, 7 sick days, 3 reboot days, 11 paid holidays, birthday off, volunteer time, and more!
• Career Growth: Smokeball believes in investing in our own people and promoting from within. Our own President started at Smokeball as an Account Manager!
• Benefits: Excellent medical, dental, and vision coverage. 401(k) match, monthly wellness stipend, generous parental leave.
• The Office: The kitchen is stocked with breakfast items, snacks, and beverages, and we have plenty of games to help you relax (ping-pong, billiards, pinball). We also offer weekly catered lunch and free monthly massages provided by a licensed massage therapist!