Drive marketing strategy and growth for Smokeball, including GTM for AI products and a global, cross-functional team.

• Develop and execute a comprehensive marketing strategy aligned with growth objectives and rapid product innovation.
• Own the primary KPI: dollar value of marketing-qualified opportunities that complete sales demos.
• Balance short-term revenue tactics with one-to-three-year brand positioning initiatives.
• Collaborate with COO and Global Head of Marketing to align with business goals.
• Lead go-to-market strategy for new AI-driven products and features.
• Oversee major initiatives, including the first marquee event, Spark.
• Ensure clear communication of product value propositions to customers and prospects.
• Oversee creation of marketing collateral, sales tools, and digital assets.
• Build reports and dashboards to measure campaign results, pipeline, and ROI.
• Manage marketing budget, lead planning, forecasting, and reporting.