VP, Marketing

Palo Alto, CA (Hybrid)

$220K/yr – $320K/yrSenior LevelFull time

Posted 4 days ago

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Job Summary

Own Mythic's marketing function from brand and category narrative through demand gen and sales enablement, while building and scaling the team to support four verticals: data center, automotive, robotics, and defense.

  • Lead brand narrative and corporate communications
  • Translate technical differentiation into vertical marketing and co-marketing plans
  • Build a full-funnel demand engine and sales enablement

Job Description

Responsibilities

  • Brand & Narrative: Own overall brand strategy, category positioning, and corporate communications/PR — establishing analog compute-in-memory as the efficient alternative to GPUs with one coherent narrative that stretches across data center, automotive, robotics, and defense.
  • Product & Vertical Marketing: Translate Mythic's technical differentiation into distinct positioning, proof points, and co-marketing plans for each vertical — data center, automotive, robotics, and defense — in partnership with the CEO and BD leadership.
  • Demand Gen & Sales Enablement: Build the full-funnel demand engine and own sales enablement end-to-end — battlecards, ROI/TCO tools, case studies, and vertical-specific playbooks — so sales and BD can win against GPUs and competing ASICs in every market.
  • Team & Operations: Build the marketing organization from the ground up, defining the hiring plan and rapidly recruiting and scaling a full team across brand, product marketing, comms, demand gen, and sales enablement while representing Mythic at industry events, with press, and with industry, tech and financial analysts.

Requirements

  • 15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware — ideally including a stint at a company like NVIDIA, Qualcomm, Intel, Arm, or a comparable silicon/infrastructure player.
  • Demonstrated range across at least two of Mythic's core verticals — data center/hyperscale, automotive, robotics/industrial, or defense/government — and the judgment to know how positioning, channels, and buyers differ across them.
  • True end-to-end, hands-on experience: you've owned brand and category strategy, product marketing, demand gen, and sales enablement, not just one slice of the funnel — equally comfortable writing a brand narrative and building a competitive battlecard.
  • Direct experience building a marketing team at a startup and rapidly scaling it — hiring the first several marketers, standing up the function's processes, and expanding headcount.
  • Proven ability to build a category narrative from scratch, particularly one that needs to explain a genuinely new architecture.
  • Strong written and verbal storyteller; able to operate as Mythic's de facto external voice alongside the CEO.
  • Experience with high-stakes corporate communications, including funding rounds, strategic partnerships, and executive positioning, as well as internal comms and crisis comms.
  • Comfortable in a fast-moving, resource-constrained environment where you'll do strategic and hands-on work in the same week.

Preferred

  • 15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware — ideally including a stint at a company like NVIDIA, Qualcomm, Intel, Arm, or a comparable silicon/infrastructure player.
  • Demonstrated range across at least two of Mythic's core verticals — data center/hyperscale, automotive, robotics/industrial, or defense/government — and the judgment to know how positioning, channels, and buyers differ across them.
  • True end-to-end, hands-on experience: you've owned brand and category strategy, product marketing, demand gen, and sales enablement, not just one slice of the funnel — equally comfortable writing a brand narrative and building a competitive battlecard.
  • Direct experience building a marketing team at a startup and rapidly scaling it — hiring the first several marketers, standing up the function's processes, and expanding headcount.
  • Proven ability to build a category narrative from scratch, particularly one that needs to explain a genuinely new architecture.
  • Strong written and verbal storyteller; able to operate as Mythic's de facto external voice alongside the CEO.
  • Experience with high-stakes corporate communications, including funding rounds, strategic partnerships, and executive positioning, as well as internal comms and crisis comms.
  • Comfortable in a fast-moving, resource-constrained environment where you'll do strategic and hands-on work in the same week.
Mythic logo

Mythic

Founded in 2012 by Mike Henry and Dave Fick, and based in Austin, TX and Redwood City, CA, Mythic is creating a unified hardware and software platform that relies on unique analog compute-in-memory technology to deliver revolutionary power, cost, and performance that will shatter the limits restricting AI innovation. Mythic is making it much easier and more affordable to deploy powerful AI solutions, from the data center to the edge device.

Founded in 2012
Austin, Texas, USA
70 employees (5 in marketing)

Traffic Signals

Monthly Visitors
22.8K
Traffic Source Mix
Search
36.8%
Direct
47.5%
Referral
7.5%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
4 (6% of company)
Median Career Experience
9 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1