VP, MARKETING INSIGHTS & ANALYTICS

Responsibilities

• This role is responsible for leading the integrated Marketing Insights & Analytics function for Jack in the Box, uniting consumer and marketing insights, brand and competitive intelligence, and analytics into clear insights, implications, to deliver clear, actionable recommendations. Owns the development of the marketing learning agenda, research and analytics capabilities, measurement frameworks, dashboards, and performance reporting to understand what is happening, why it is happening, and where opportunities exist, to enable evidence-based decisions and improve business and marketing performance in partnership with cross-functional teams.
• Leads all consumer research and insights activities, establishing a comprehensive learning agenda tied to critical business and marketing questions.
• Oversees qualitative and quantitative research, including segmentation, usage & attitudes, concept testing, product testing, creative evaluation, customer journey research, brand health, and innovation validation.
• Develops a deep understanding of consumer needs, motivations, attitudes, behaviors, occasions, and barriers across priority customer segments. Identifies changes in consumer behavior, culture, category dynamics, and purchase motivations that may impact the business.
• Synthesizes research into clear insights, implications, and recommendations for Marketing and cross-functional partners.
• Develops an integrated view of marketing and business performance by connecting sales, traffic, transactions, customer, menu, data, media, promotional, and brand data.
• Identifies the key drivers of business performance and provides clear diagnostics on areas of strength, weakness, risk, and opportunity.
• Evaluates the performance of marketing programs, promotions, products, campaigns, and customer initiatives against established objectives.
• Conducts deep-dive analyses to uncover performance drivers and answer critical business questions.
• Establishes clear benchmarks and performance standards to improve organizational understanding of what drives results.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or related field required.

Preferred

• MBA or advanced degree preferred.

Benefits

• medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.