VP, Marketing at HealthVerity | Philadelphia, PA | $150K/yr – $225K/yr

HealthVerity

VP, Marketing

Philadelphia, PA (Hybrid)

$150K/yr – $225K/yrSenior Level15+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the storytelling and market positioning for HealthVerity by aligning product messaging, buyer insights, and campaigns across digital, events, and PR to drive differentiated value and measurable ROI.

Messanging & Personas: Define buyer journeys and refine personas to sharpen value proof for sales and marketing.
Go-To-Market & Storytelling: Build launch plans, content assets, and thought leadership that connect use cases to outcomes across channels.

Job Description

Responsibilities

Content & Messaging: Build provocative product positioning and messaging across target personas.
Personas & Buyer Insight: Refine buyer types, buying criteria, and journeys with sales and product.
Customer Value & Use Cases: Translate pain points into use cases and health outcomes.
Go-to-Market Playbooks: Evolve sales/marketing processes with product team; plan launches; KPIs and closed-loop marketing.
Thought Leadership & Market Voice: Become a credible voice on customer needs, market dynamics, and differentiation.
Strategic Marketing Plan: Develop plan for HealthVerity Marketplace, Taxonomy, Identity Manager, and new launches.
Storytelling & Narrative: Shape long-term dialogue across digital, events, and PR.
Campaign & Channel Optimization: Source/manage resources; optimize campaigns and ROI.
Content & Creative Evangelism: Drive assets and collateral that articulate use cases and differentiation.
People & Culture Marketing: Hire, nurture, and harmonize marketing team; branding and PR direction.

HealthVerity

3.0 Glassdoor

HealthVerity powers the nation’s largest and most trusted real-world data ecosystem, enabling organizations to discover, license and combine healthcare and consumer data in a privacy-compliant, interoperable environment.Through HealthVerity Marketplace, clients can access linked, de-identified datasets representing more than 340 million U.S. patients across medical and pharmacy claims, EHR (including physician notes), lab and consumer data sources—delivering a comprehensive, HIPAA-compliant view of the patient journey to accelerate clinical and commercial insights.To learn more about HealthVerity, visit healthverity.com.

Founded in 2014

Philadelphia, Pennsylvania, USA

201 employees (24 in marketing)

www.healthverity.com

43% recommend to a friend

38% CEO approval