Responsibilities

• Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
• Market Positioning and Product Strategy: Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
• Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
• Identify customer successes and pain points
• Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
• Evolve our sales and marketing processes including working tightly with our product team to: Share insights from prospects and customers; Plan the launches of new products and releases for existing products; Refine product positioning and differentiation guidance for the sales team
• Become a thought leader on customer needs, market dynamics, company capabilities, competitive landscape, and product differentiation
• Strategic Planning and Execution: Develop a strategic marketing plan for our key products including HealthVerity Marketplace, Taxonomy, Identity Manager and new product launches
• Develop the arc of a story to create a meaningful and long-term dialogue with customers through digital, trade show and PR efforts
• Manage to KPIs and develop a comprehensive closed-loop marketing program to measure and monitor key metrics and ROI from marketing programs including marketing qualified leads
• Optimize and recommend improvements to marketing campaigns based on results
• Build marketing models and playbooks which allow us to scale and automate manual tasks so that the team is focused on strategic problem solving
• Retain, recruit and harmonize an amazing team by hiring, nurturing, and managing great marketers
• Brand Awareness: Provide strategic direction, prioritization, and oversight of our branding and awareness efforts as it relates to our public relations strategy, our complete digital footprint (web, social media, email campaigns etc.), and physical presence at events or conferences
• Evangelize our strategic direction for content creation (e.g. sales presentations and documentation, sell sheets, product videos, case studies, website copy, landing pages, social media, etc.) that clearly articulates the use cases and differentiation of our products
• Source and manage internal and external third-party resources to execute digital marketing campaigns, content ideas, and strategies
• Promote our company culture as a best place to work and strategize campaigns to attract the best talent to our team
• Sales Support: Demonstrate a strong connection by partnering with Sales to deliver on revenue targets by executing and refining the current strategy and program for marketing qualified lead generation
• Guide and support our Sales team on the problems we solve for our buyers and users by crafting internal tools and external collateral