Responsibilities

• Become our chief storyteller - demonstrate the ability to quickly understand our products and value add so as to meaningfully evangelize our unique selling proposition to clients and employees.
• Market Positioning and Product Strategy
• Collaborate with our Product and Sales Teams to develop a provocative product positioning and messaging strategy that will resonate with our target client personas
• Refine client personas types – who they are, how they buy, and what key criteria guides their buying decision process based on each buyer persona
• Identify customer successes and pain points
• Determine how HealthVerity can solve those pain points translating use cases and workflows into customer solutions (benefits) while highlighting our successes
• Evolve our sales and marketing processes including working tightly with our product team to:
• Share insights from prospects and customers
• Plan the launches of new products and releases for existing products
• Refine product positioning and differentiation guidance for the sales team