VP, Marketing - eCommerce Business Solutions at Synchrony | Phoenix, AZ | $110K/yr – $185K/yr

VP, Marketing - eCommerce Business Solutions

Phoenix, AZ (Hybrid)

$110K/yr – $185K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive B2B omni-channel marketing and partnerships to grow eCommerce Solutions, aligning strategy with sales, product, and regulatory requirements.

Own omni-channel strategy across events, digital, and partner channels
Must-have: 5+ years of marketing, preferably in financial services, with strategic planning experience
Standout: strong cross-functional leadership across sales, operations, and agencies

Job Description

Responsibilities

Develop and execute B2B omni-channel marketing strategies, including traditional, digital, trade shows and partner channels
Create scalable programs that generate and nurture leads via events, paid, email, retargeting, direct mail, content promotion, and more
Lead digital strategy and partner with digital teams to execute SEO, SEM, email, social media where applicable
Create and articulate compelling value propositions around eCommerce Solutions including business cases, comprehensive pitch decks, etc
Support product strategy and value proposition design, including merchant research, testing, development, and launch
Create guidelines on digital best practices for merchants to integrate financing into their website strategies and all other digital marketing channels
Identify, prioritize, and gain alignment around marketing and eCommerce Solutions strategies
Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience
Establish and develop key relationships with the partner’s organization
Collaborate and partner with ecommerce partner, agencies and Synchrony teams to ensure flawless execution of acquisition marketing campaigns
Partner with cross-functional sales, marketing, credit, and operations teams to consistently deliver profitable sales while and adding value for our partners
Effectively partner and communicate across functions at all levels of the organization at SYF
Ensure compliance with all internal & partner legal and regulatory requirements
Perform other duties and/or eCommerce Solutions projects as assigned

Requirements

Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience
5+ years of marketing experience, preferably in financial services with critical experiences in amongst others: strategic planning and analysis, marketing optimization to include:
2+ years managing teams with direct reporting responsibility.
Previous client-facing role or experience managing critical partnerships
Ability to travel up to 20% of the time
Ability and flexibility to travel for business as required

Preferred

MBA or advanced degree
Marketing experience with digital SMB industry in multiple industries
Financial services experience
B2B and B2C marketing experience
Strong relationship building and partner leadership abilities
Experience in web analytics, attribution analysis, and digital media optimization
Digital marketing experience (SEO, SEM, email, social media)
Skilled at interpreting and leveraging data, strong analytical skills (segmentation, targeting, ROI prioritization strategies)
Experience managing creative agencies, research and analytic partners
Strong project management, organized, and detail oriented
Innovative problem solver
Curious, flexible, high energy, self-starter with an emphasis on action
Able to work in a fast-paced, complex, environment and manage multiple projects
Collaborative team player with ability to influence across all levels of organization
Executive verbal and written communication and presentation skills

Synchrony

At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

Founded in 2016

Stamford, Connecticut, USA

16K employees (721 in marketing)

www.synchrony.com