Responsibilities

• Lead the overall marketing vision and annual strategic plan.
• Champion and evolve Dagne Dover's brand positioning across every consumer touchpoint.
• Ensure consistency across campaigns, content, product launches, retail, PR, partnerships, and customer experience.
• Partner closely with Product, Creative, Ecommerce, Merchandising, and Wholesale teams to develop integrated go-to-market strategies.
• Lead go-to-market strategies for new product launches and seasonal campaigns.
• Develop compelling product positioning, messaging, and storytelling.
• Partner with Merchandising to identify growth opportunities across product categories.
• Own customer acquisition, retention, and lifetime value strategies.
• Oversee paid media, CRM, lifecycle marketing, affiliate marketing, influencer marketing, organic social, and emerging acquisition channels.
• Optimize marketing investment based on business performance and return on investment.

Requirements

• 12+ years of progressive marketing leadership experience within consumer, fashion, lifestyle, beauty, or retail brands.
• Proven success leading both brand marketing and performance marketing.
• Experience growing omnichannel consumer brands, preferably direct-to-consumer.
• Strong understanding of ecommerce, digital marketing, CRM, lifecycle marketing, and retail marketing.
• Demonstrated success developing integrated marketing strategies that drive measurable business growth.
• Strong analytical skills with experience managing marketing budgets, forecasting, and performance metrics.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Passion for building brands, developing teams, and creating meaningful consumer experiences.