VP, Marketing

Responsibilities

• What You'll Do:
• Marketing Strategy & Vision
• Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy into one coherent narrative and operating plan
• Define how marketing prioritizes across customer segments (including Mid Market and Enterprise), balancing near-term pipeline needs against long-term brand and category investment
• Represent marketing in company-wide strategic planning, working directly with the CMO and executive leadership team to align marketing investment with business priorities
• Revenue & Pipeline Ownership
• Own the marketing-sourced pipeline and revenue number across all segments, with full accountability for forecasting, performance, and in-flight strategy adjustments
• Set budget and resource allocation across demand generation, product marketing, brand, and retention functions, and defend that investment with clear ROI
• Partner with Sales and Finance leadership on shared revenue targets, funnel efficiency, and go-to-market alignment
• Brand & Product Marketing Leadership

Requirements

• 12+ years of marketing experience, including significant time in a senior leadership role owning multi-function marketing organizations (demand generation, product marketing, brand, and customer marketing/retention)
• A track record of owning a company-level pipeline or revenue number and being accountable for it at the executive level, not just within a single segment or channel
• Significant people leadership experience — you've built and scaled marketing organizations through managers of managers, and you know how to develop senior leaders, not just individual contributors
• Executive presence and communication skills — you're comfortable setting strategy in the boardroom and just as comfortable getting into the details of a campaign brief or customer story
• A track record of setting brand and go-to-market strategy that holds together across multiple segments or product lines
• Exceptional cross-functional leadership — you've operated as a true peer to Sales, Product, and Customer Success leadership, not just a marketing service provider
• Comfort operating in ambiguity at the company level — you set direction with incomplete information and adjust as the market and business evolve

Preferred

• Experience marketing to small business and/or other core Commerce.com customer segments is a strong plus
• Strong business and analytical instincts — equally fluent in a board-level revenue model and a brand platform